"Waking up in the morning to prepare breakfast was very difficult, the smoke from the wood fire affected my eyes, now I cook faster without smoke."
"Access to water is difficult, especially during the dry season, with my new water tank I have clean water for my trees and cows."
“We have benefited a lot from Bidhaa Sasa: clean cooking and clean water.
Fellow women, let’s wake up and join Bidhaa Sasa for a healthy living.”
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Network Marketing

Inspired by Tupperware: Satisfied clients create awareness and recruit further clients

Digital operations

Automated loan management: All products are paid over time with mobile money

High-integrity carbon finance

Metered products and digital verification: Usage data provide trusted carbon credits with tangible impact on rural families.

Impact on Sustainable Development

Clean cooking is necessary to leading healthy and productive lives, and it also helps consumers save time and money.

Clean cooking is essential to addressing energy poverty and ensuring sustainable energy security for billions of people.

Clean cooking reduces fuel needs, thus reducing the burden on families to collect, buy, or trade other resources, such as food, for fuel.

Energy access enables enhanced productivity and inclusive economic growth. A global clean cooking sector can boost job creation.

Clean cooking improves health by lowering the burden of disease from exposure to household air pollution.

Clean cooking addresses household and ambient air pollution, resource efficiency, and climate vulnerability.

Clean cooking can help children, especially girls, stay in school by reducing time spent on cooking and collecting fuel for the household.

Clean cooking reduces harmful, climate-damaging emissions from burning polluting fuels in inefficient stoves.

Clean cooking can reduce the burden of unpaid care work, which remains a major cause of gender inequality

Clean cooking reduces the amount of wood required for cooking, thereby reducing environmental degradation and pressure on forest resources

Rocio Perez Ochoa

Co-founder & CEO

Rocio manages our investor relationships and financial matters, and analyses everything from client data, repayment patterns, sales processes to our P&L or burn rate with nuclear precision. (She’s got a PhD in particle physics!).

Part-time she’s running her other start-up that includes the near impossible task of aligning interests of husband, kids and dog.

David Disch

Co-founder & COO

David oversees the day-to-day operational activities, supplier relationships as well as expansion strategy in-country, leading a lean and standardisation-oriented team with a clear view on scale.

When he is not working in the field you will find him on top of the nearest mountain, brought up in the Alps he cannot resist them.

Gladys Wilson

People & Culture

In the People and Culture department, she focuses on creating and maintaining scalable people processes and promoting data clarity, fostering a culture of open communication to align people and business goals. Her dedication is aimed to drive high performance, job satisfaction, and individual growth. Outside of work, she enjoys reading and spending time with loved ones.

Sipian Akinyi

Group Coordinator

Sipian’s role in the field involves a mix of calling leads and mobilizing potential clients, supervising groups and making deliveries, feeding data into the system, checking clients getting into arrears and making follow ups on payments.

Daniel Ndungu

Head of Field Operations

Daniel leads the fields and logistics teams and with over 10 years of operational and project management experience drives performance, fosters cross-departmental collaboration and standardises processes. You can be sure, when a blockbuster movie hits the theater, he won’t miss it.

Vivian Luvanda

Data Quality Officer

Vivian ensures the accuracy and integrity of company data, supporting field staff to keep sales, client, and payment records up to date. She believes quality data is essential for achieving strategic goals — after all, poor data can cost businesses up to 30% of their revenue. For Vivian and Bidhaa Sasa, reliable data is a must, not just a “nice to have.”

Ibrahim Musa

Credit Risk Analyst

Ibrahim oversees credit, operational, and behavioral risk management while leading customer support and data audits. Passionate about leveraging data to improve risk practices and compliance, he brings a detail-driven approach to his role. Off-hours, he’s a Manchester United fan and a culinary experimenter.

Jennifer Luhombo

Area Coordinator

Jennifer leads a dedicated team in rural areas, driving sales and building strong community ties to ensure easy access to affordable, eco-friendly products. As a crucial part of our execution, she motivates her team to deliver exceptional customer service. In her free time, she enjoys cooking, especially her favorite dish, silver cyprinid (omena).

Sagesse Magezi

IT & Digital Product Manager

Sagesse brings over a decade of expertise in project and digital product management, software development, and process improvement. Known for a strong commitment to social impact, he excels at bridging business and IT teams. Currently, he manages IT systems, including Salesforce CRM, driving efficiency and collaboration.

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