London, April 2022
” What sets us apart is how we leverage social networks […]. Since we do not have physical shops, we operate entirely through in-person engagement and word of mouth. We use a direct marketing approach to showcase our products, visiting people’s homes or presenting after church while building relationships and trust with community members. “
In a recent interview with the Clean Cooking Alliance, Bidhaa Sasa’s CEO and co-founder, Rocio Perez Ochoa, shares insights on how the company is using trusted social networks to deliver life-changing products to rural communities—even amid the challenges of a global pandemic. From leveraging local relationships to providing flexible financing, Rocio dives into how Bidhaa Sasa’s unique approach is overcoming barriers to bring clean cooking and energy solutions to the last mile.
Read the full interview to discover how Bidhaa Sasa is turning community connections into a powerful tool for change: Full Interview on Clean Cooking Alliance