Switching On: Our First Steps in Electric Cooking
Before e-cooking was fashionable, we proved it was possible – testing electric pressure cookers with rural women and finding surprising demand for faster, cleaner cooking.
Cultivating Inclusion: How We Expanded Into Agricultural Tools
Backed by rigorous field experiments, our partnership with MEDA-INNOVATE helped validate that rural women farmers want – and will pay for – agricultural tools that truly meet their needs.
Going the Last Mile: Building a Business Around Rural Women
“They think women in the countryside aren’t empowered, that they don’t have money. But rural life is very much a female business.”
Fueling Growth: Our First Major Loan via Crowdfunding
“Through two successful campaigns on bettervest, we raised a total of USD 400,000, enabling us to expand our reach and impact in rural Kenya.”
Unlocking Financial Inclusion: Our First Impact Loan with Whole Planet Foundation
Our first impact loan from Whole Planet Foundation in 2018 was a turning point—fueling our mission to bring affordable, life-enhancing products to rural Kenyan communities through trust-based, group lending models.
Designing for Women—Without Making It a Buzzword
We don’t do buzzwords—we just design our business around rural women, and the results speak for themselves: 69% of our clients are women, and they’re leading the way in adoption, repayment, and trust.