When Bidhaa Sasa co-founder Rocio Perez Ochoa left her career in a hedge fund, she didn’t just pivot industries—she committed to transforming lives in rural Kenya. Featured in Forbes, Rocio’s journey from Wall Street to founding a social enterprise is inspiring. Today, Bidhaa Sasa connects rural women with essential products, from clean cookstoves to solar lights, leveraging social networks to build trust and reach communities often left behind by traditional businesses.
The article dives into Rocio’s motivations, the challenges she faced, and how Bidhaa Sasa’s unique, women-led distribution model is breaking barriers to create real impact. The company’s success lies in its ability to meet the needs of rural families affordably, with flexible payment options and an empowering network of local women.
Read the full story to see how Rocio’s journey is reshaping lives and redefining last-mile distribution in Kenya.