Learning to Scale the Hard Way: Our Expansion to Uganda
In 2019, Bidhaa Sasa expanded to Uganda, applying a lean, experiment-driven approach to scaling—just months before one of the world’s strictest Covid lockdowns tested every assumption.
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Switching On: Our First Steps in Electric Cooking
Before e-cooking was fashionable, we proved it was possible – testing electric pressure cookers with rural women and finding surprising demand for faster, cleaner cooking.
Cultivating Inclusion: How We Expanded Into Agricultural Tools
Backed by rigorous field experiments, our partnership with MEDA-INNOVATE helped validate that rural women farmers want – and will pay for – agricultural tools that truly meet their needs.
Going the Last Mile: Building a Business Around Rural Women
“They think women in the countryside aren’t empowered, that they don’t have money. But rural life is very much a female business.”
Fueling Growth: Our First Major Loan via Crowdfunding
“Through two successful campaigns on bettervest, we raised a total of USD 400,000, enabling us to expand our reach and impact in rural Kenya.”
Which product to commercialise or not to commercialise, is that the question?
Stay true to your target market and be clear why you’re selling the things you do.
Unlocking Financial Inclusion: Our First Impact Loan with Whole Planet Foundation
Our first impact loan from Whole Planet Foundation in 2018 was a turning point—fueling our mission to bring affordable, life-enhancing products to rural Kenyan communities through trust-based, group lending models.
Designing for Women—Without Making It a Buzzword
We don’t do buzzwords—we just design our business around rural women, and the results speak for themselves: 69% of our clients are women, and they’re leading the way in adoption, repayment, and trust.